Johannesburg, South Africa – April 2, 2025 – In a powerful move set to redefine cross-continental collaboration in music publishing, Sheer Publishing Africa, one of Africa’s foremost independent music publishers, has signed a landmark multi-territory sub-publishing agreement with Vuga Music Inc., a dynamic USA-based publishing company with deep roots in African music.
In 2019, Vuga Music Inc. began offering publishing administrative services to independent African artists and labels, marking a significant evolution from its initial role as a music streaming platform. Today, the company is recognized for its dedication to empowering African talent and championing music rights across genres and borders.
This newly inked partnership allows Sheer Publishing Africa to represent and administer Vuga’s expanding catalogue across Africa. The deal includes synchronization licensing for film, television, digital platforms, and advertising, while also streamlining royalty collection and back-end rights management to ensure creators are fairly compensated.
“We are incredibly proud to represent Vuga’s catalogue and bring their exceptional roster of artists and composers to international audiences,” said Thando Makhunga, Managing Director of Sheer Publishing Africa. “Our strategic partnership with Vuga Music highlights our shared commitment to long-term relationships and to unlocking global opportunities for Africa’s finest talent.”
This agreement follows Sheer Publishing Africa’s recent partnership with Sintonia Publishing in Angola and reaffirms the company’s status as the premier publishing partner for international music entities seeking to build a presence in Africa.
“We’re Excited to partner with Sheer Publishing Africa to further elevate our catalogue globally,” said Adebisi Lawal, Chief Operation Officer of Vuga Music Inc. “Sheer’s unmatched experience in the African music space, combined with their global infrastructure, makes them the perfect partner to help us extend our reach and impact.”
As the African music industry continues to gain global momentum, this partnership sets a new precedent for transparent, efficient, and artist-centric publishing collaborations between continents.
About Sheer Publishing Africa
Sheer Publishing Africa is an award-winning independent music publishing company based in Johannesburg, South Africa. With over two decades of industry experience, Sheer provides world-class services in administration, royalty collection, synchronization licensing, and rights management. It is a wholly owned subsidiary of Downtown Music Holdings, a U.S.-based global music services company.
Website: www.sheerpublishing.com
Media Contact: Kabelo @ [email protected]
About Vuga Music Inc.
Vuga Music Inc. is a USA-based music publishing company dedicated to empowering African and diaspora musicians through robust rights management, sync licensing, and digital distribution. Since 2019, Founded by Ralph B. Amachree, Kazeem Adebisi Lawal, and Christopher Okekeze, Vuga has worked to bridge the gap between African music creators and international platforms, representing a diverse and growing catalogue of talented artists.
Website:www.vuga.org
Media Contact: Adebisi Lawal Via: [email protected]
